White Claw joins Miller Lite as title partners for the 2020 Musictree Festival
Starting in 2020 the White Claw Hard Seltzer brand will join Miller Lite as the title partners for the Musictree Festival.
Both Miller Lite and White Claw brands are distributed by Cherokee Distributing. Miller Lite has been the title partner of the Musictree Festival since the first event in 2012.
"We are excited to add White Claw as a title sponsor for Musictree not only for the fact it is a high-quality product, but also the diversity it gives our event when serving the merchandise to our patrons. White Claw is by far the industry-leading in seltzer's and to have that tied to the Musictree Festival is pretty cool", said Musictree Festival producer Ryan French.
White Claw Hard Seltzer is an alcoholic seltzer water beverage owned by Mark Anthony Brands, which also owns Mike's Hard Lemonade. The beverage was introduced in 2016. It is sold under six different 100-calorie (per 12 fluid ounces), 5% ABV flavors that include Black Cherry, Ruby Grapefruit, Natural Lime, Raspberry, Mango, and Pure Hard Seltzer (unflavored). Senior Vice President of Marketing Sanjiv Gajiwala announced that in 2020, White Claw would be adding 3 new flavors: watermelon, lemon, and tangerine. White Claw is made from a blend of seltzer water, a gluten-free alcohol base, and fruit flavor.
In the summer of 2019, it was reported that White Claw accounted for over half of all total hard seltzer sales; volume sales of White Claw grew 275% over the year prior.
White Claw has a shelf life of about 12 months.