3 New White Claw Flavors to be Released in 2020
Updated: Feb 7
By: Amelia Hitchens of MSN.com
You might remember #WhiteClawSummer2k19 (or maybe you don't), but the important thing to note is that White Claw Hard Seltzer is back at it again with some NEW flavors. That's right, it's the booze news moment we've all been waiting for. I don't know about you, but I think I can already taste #WhiteClawSummer2k20 on the horizon.
It's a White Claw World
White Claw quickly became a household name in 2019 when people around the country fell in love with this low calorie and gluten free alcoholic beverage. Last summer was declared "Summer of White Claw" and White Claw even dominated 4th of July Sales across the country.
Anyone who has purchased a White Claw variety pack has probably already chosen their favorite flavors (if Mango isn't your favorite, you're wrong). Currently, you can choose from mango, lime, pure, black cherry, ruby grapefruit and raspberry. For anyone who might be bored with these flavors, three more are coming to the market in 2020.
According to a CNN report, White Claw surpassed $1.5 BILLION in sales this year. The company's senior vice president of marketing, Sanjiv Gajiwala, explained that he and the company predict that hard seltzers will only continue to grow in popularity.
Even though White Claw prides itself on its simplicity (having only 6 flavors makes it easy to choose from), they announced that lemon, tangerine and watermelon flavors will be making their way parties near you in 2020.
Though 2020 is the expected drop year of the three new flavors, I haven't been able to find a definitive date. Stay tuned, and keep me posted if you find out!
I don't know about you, but I can't wait to taste test these new flavors. In my opinion, White Claw is hard to beat in the world of hard seltzers, so you better believe I'm stoked for this drop. Stay tuned for a comparative taste test of the three new flavors!